On November 7th, the Responsible Gaming Foundation hosted a successful webinar featuring Dr. Maris Catania, a leading expert in responsible gambling and Senior Safer Gambling Consultant at SG:certified. You can watch the recording on our YouTube channel: https://youtu.be/7AXg3LMPGjE
With over fourteen years of dedicated experience in safer gambling, Dr. Catania explored how to make Responsible Gambling (RG) a benefit rather than a burden for organizations. Her work at SG:certified focuses on designing and delivering cutting-edge training programs and regulatory solutions to empower gambling operators and regulators to meet their responsible gambling, compliance, and sustainability goals. The session saw participation from numerous industry specialists and provided invaluable insights into proactive RG strategies, fostering safer and more positive customer experiences while enhancing business outcomes.
Dr. Catania emphasized the importance of adopting a human-centered approach to RG. While operators may recognize signs of gambling problems, empowering customers to make informed choices is crucial. Instead of abruptly closing accounts, which can lead to hostility, contacting customers directly can help them self-exclude voluntarily. This method builds trust between the operator and the customer, illustrating how proactive RG strategies improve overall customer satisfaction.
Dr. Catania highlighted that detecting early signs of problem gambling fosters meaningful relationships with customers. By offering personalized advice and tools such as setting limits, blocking certain products, and opting out of promotions, operators can help customers manage their gambling habits effectively. This creates a stable relationship based on trust, allowing customers to feel more comfortable discussing their behaviors and seeking help when necessary.
The presentation also covered academic insights and research implementation in responsible gambling, discussing how understanding problematic play can inform better practices. Key topics included the impact of deposit limits on retention and the significance of voluntary self-exclusion as a proxy measure for problem gambling.
The webinar offered a clear vision of how responsible gambling can be integrated into business strategies, turning RG into a competitive advantage. SG:certified’s mission aligns with this vision, providing a centralised regulatory platform that supports gambling operators and regulators in their sustainability journey. With access to assessments, training, and benchmarks, SG:certified empowers organisations to achieve their responsible gambling, ESG, and CSR certification goals effectively. Dr. Catania’s extensive experience made this session a valuable learning experience for all professionals in the gambling sector. By adopting proactive measures, detecting issues early, and fostering trust-based relationships, attendees learned how responsible gambling can elevate the entire industry while benefiting both players and operators.